More info on Wikipedia
Quick Facts
- Their products are sold in 80 countries around the world.
- Releases at least 50 new designs and washes for their denim each year.
- Named "Best Italian Company of the Year" in 1996 by Bocconi Institute.
- Their sales bring in more than 360 million euros each year.
- More than 10,000 points of sale worldwide.
Expert summary
Diesel is a fashion design line founded by Renzo Rosso. Rosso founded the company in 1978 and purchased sole rights to the brand in 1985. After purchasing sole rights Rosso opened a flagship store in New York City and began selling jeans which had a worn look. Initially, consumers thought that the jeans were defective but soon the trend caught on. Diesel has sought to create a new fashion culture through ad campaigns based on humor as opposed to relying heavily on famous models. While the brand started out as a high end designer of jeans they have expanded to many other products. Diesel now designs and sells watches, bags, perfume, shoes, sunglasses, and clothing.
Recommended content
-
Official Diesel Website
The official Diesel website. You can see their unique, and humorous advertising style here. -
-
Designer Apparel Shop - Diesel
Designer Apparel is a good site to find Diesel apparel at lower prices.
-
-
-
Winter Diesel Fashion Show
Men's and women's fall and winter Diesel fashions being shown off by a lot of good looking models.
-
Diesel Ad - Mt Rushmore
This photo is part of the Diesel company's ad campaign concerning global warming. Notice Mount Rushmore in the background. -
Diesel Ad - Global Warming Campaign
Another advertisement photo from the Diesel company's global warming ad campaign. -
Global Warming Campaign
Yet another advertisement from the global warming campaign. Disturbing yet beautifully creative at the same time.
-
-
100 Years of Fashion Illustration
This book of illustrations contains lots of fashion drawings. Useful as a reference. -
Fashion Brands: Branding Style from Armani to Zara
A book about how fashion brands create demand for their products.
Find Relevant Experts
Refine your search
- Add additional tags to your search
- Fashion (6)
- Italy (5)
- Designer (4)
- Renzo (4)
- odd (3)
- book (3)
- store (2)
- feed (2)
- website (2)
- sexy (2)
Related Gemzies Pages
7 experts, 55 entries
7 experts, 52 entries
6 experts, 46 entries
2 experts, 48 entries
4 experts, 50 entries
2 experts, 43 entries
2 experts, 47 entries
3 experts, 49 entries
3 experts, 48 entries
